‘The Joe Rogan Experience,’ a podcast that has sparked outrage, is a huge hit for Spotify

‘The Joe Rogan Experience,’ a podcast that has sparked outrage, is a huge hit for Spotify
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The company on Thursday said “The Joe Rogan Experience” is now the No. 1 show in its English-speaking markets and it “outperformed our audience expectations,” after the podcast was added to Spotify on September 1. Spotify also said “The Michelle Obama Podcast” was the No. 1 show on its platform globally in July and August.
Spotify reported that its advertising revenue has rebounded, which it partly attributed to podcasts, and consumption hours in the third quarter surpassed pre-pandemic levels.

While Spotify makes the vast majority of revenue from paid subscribers, ad-supported revenue grew 9% in the third quarter of 2020 compared to the year prior. Spotify said podcast listening is growing with 22% of monthly active users engaging with that content, up from 21% the previous quarter.

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